I have a confession to make! Lately I have been neglecting this space
as I have been extremely engrossed with my client’s social media
portfolio management and that too, a very demanding one.
In developing
economies social media strategists like me find it difficult to close a
deal fast vis-à-vis my colleagues in the USA as educating and making my
customers aware about social media as a branding tool takes a large
amount of my time (a non negotiable currency in today’s world).
Never-the-less,
companies in India are getting used to the idea of using social media
tools for brand building. The latest case in point is the BCCI promoted
Indian Premier League (IPL) which has inked a deal with Google for
telecasting IPL matches live on the top video sharing site –You Tube.
What the IPL-Google deal does is make geographical boundaries
irrelevant in the area of live sport. This is the first time that
Google will be streaming a major global sporting tournament live.
For
India and Indian companies this is good news as we will see other
Indian companies coming forward and joining the Web 2.0 revolution by
becoming social media savvy. Till then my job will comprise educating
corporate Indian about social media big time.
This is all from me for now! Watch this space for news and views on social media.
